Regionally, the fastest growing markets are now found mainly in Asia and Africa, according to Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor. The CAGRs for the two most populated countries in the world, China and India, will be 7.4% and 14.8%, respectively, through 2024. Indonesia, Thailand and Vietnam are expected to be the fastest growing markets for baby diapers in Southeast Asia, with CAGRs of 11.8%, 5.9% and 8.4%, respectively, during the same time period. In Africa, Kenya and Nigeria are projected to see the fastest growth over the next five years, with CAGRs of 2.9% and 13.3%, respectively.

Meanwhile, with lower birth rates, more developed regions are expected to grow at a much slower rate.

“The disposable baby diaper market has been struggling in most of the mature markets, not only because people continue to use less diapers per day (a trend that our industry started with the 12 hour guarantee more than a decade ago), but also due to record low birth rate numbers,” says diaper industry consultant Carlos Richer, CEO at Richer Investment and Diaper Testing International. “In the United States, as an example, the birth rate in 2019 dropped for the fourth consecutive year in a row. Some people in our industry have predicted that sales in the U.S. will have to go up next year because women’s biological clocks will force them to have a baby, as they will be unable to delay this decision for any longer. I am not so sure this is true.”

While Richer agrees that there are a growing number of couples deciding to have their first baby later in life, there are also a larger number of couples deciding to have only one child, or to not have a child at all, with a preference to have a pet. “Unfortunately for this segment of our industry, it is easy to anticipate that 2020 will be another record low for birth rates,” he continues. “This is in part due to the likely reduction in the number of young immigrants coming into the U.S. In countries like Austria, the U.K. and Spain, the statistic about couples deciding never to have a baby is at a record high and continues to climb.”

Foshan Aika is the manufacturer making baby diapers in south of China, including tape diapers and pull up diapers, also pants diapers. If you need any of baby diaper, please do not hesitate to contact us.